SIMURG
presentation packaging
EN
n.
Relatively elaborate packaging designed to attract the consumer’s attention. 1
With the development of packaging, presentation has also become important both commercially and industrially. [...]
Wine packaging is ideal for presentation, which helps add value and boost sales of wines and spirits. 2
Unique Product and Gift Packaging rounEkan Concepts Inc. creates unique presentation packaging for wine, liquor, gifts and special products. 3
[prezənteɪʃən pækɪdʒɪŋ] 4
Presentation: c.1380, "act of presenting," from O.Fr. presentation (13c.), from L. præsentationem (nom. præsentatio) "a placing before," from præsentatus, pp. of præsentare (see present (v.)). Meaning "a theatrical or other representation, thing presented" is recorded from 1600.
Package: 1540, "the act of packing," from pack (n.) or from cognate Du. pakkage "baggage." The main modern sense of "bundle, parcel" is first attested 1722. The verb is 1922, from the noun.
-ing: suffix attached to verbs to mean their action, result, product, material, etc., from O.E. -ing, -ung, from P.Gmc. *unga (cf. O.N. -ing, Du. -ing, Ger. -ung). 5
Università degli Studi di Genova, Facoltà di Lingue e Letterature Straniere
Lorenzo Mentasti, rev. Chiara Barbagianni
1 : «http://www.proz.com/kudoz/italian_to_english/wine_oenology_viticulture/2703437-abbigliaggio.html», (02/06/2009)
2 : «http://www.packaging-films.com/wine-packaging.html», (17/11/2011)
3 : «http://www.info-world.com/tourist.info/listings-canada.php», (17/11/2011)
4 : «http://dictionary.cambridge.org», (17/11/2011)
5 : «http://www.etymonline.com», (24/04/2009)